Louis Chu — Judge

Louis Chu is a branding strategist with 25 years of experience advising hundreds of local and international hotels and leading cross-industry brand initiatives across Asia and beyond.

Renowned for fusing commercial logic with the distinct character of each market, Louis helps organisations position themselves for long-term relevance — a skill that resonates deeply with sustainability leadership. His work with domestic and international trend IPs demonstrates a forward-thinking, cross-border mindset, essential for driving the innovation ESG demands.

Louis brings a sharp commercial lens and brand-building expertise to the judging panel, ensuring award winners combine genuine sustainability impact with the strategic vision to inspire industries and consumers alike.